Financial Advisers in Auckland · page 7 of 43
1,764 FSPR-registered firms list Auckland on the register; we show them as 1,713 entries ordered by adjusted Google rating (Google data collected on 3 May 2026), with the 285 that have 5+ Google reviews first and the rest A–Z.
How this list is ordered
Firms that share one Google listing appear once. Listings with at least 5 Google reviews are ordered by an adjusted rating: each listing's Google average is blended with 35 notional reviews at 4.6 stars, so a listing with few reviews moves toward 4.6 and one with many keeps close to its own average. Ties go to more reviews, then to the longer FSPR registration. All other firms follow, A–Z. No firm pays to change its place in this order.
Google ratings and review counts were collected on 3 May 2026 and have not been refreshed since, so they may differ from what Google shows today. All of it was collected on the same day, so the age of the data does not change the order. "Longer FSPR registration" uses each firm's registration date on the register. 27 entries combine several FSPR entities matched to one Google listing; the first-named entity is the one with the most advisers linked on the register. The order uses Google ratings, review counts and FSPR registration dates only. It is not a judgement of advice quality and is not a recommendation.
Advisory Firms in Auckland
Entries 241–280 of 1,713 · 1,764 FSPR-registered firms · 6020+ advisers in Auckland
| # | Firm | Advisers | Registered | Services | Dispute scheme | Fees | Google rating |
|---|---|---|---|---|---|---|---|
| 241 | Asb Bank Limited FSP29003 | 103 | since 2010 (15 yrs) | investments, consumer lending, foreign exchange, money transfers, banking (FSPR) | Banking Ombudsman | not stated | 3.4 from 8 as of 3 May 2026 |
| 242 | The Lending People Limited FSP240365 | 4 | since 2012 (14 yrs) | consumer lending (FSPR) | IFSO | not stated | 4.3 from 295 as of 3 May 2026 |
| 243 | Udc Finance Limited FSP27147 | not stated | since 2010 (15 yrs) | investments, consumer lending (FSPR) | FSCL | not stated | 4.3 from 370 as of 3 May 2026 |
| 244 | Zagga Limited FSP393946 | not stated | since 2014 (12 yrs) | peer-to-peer lending (FSPR) | FSCL | not stated | 3.2 from 9 as of 3 May 2026 |
| 245 | Janssen Insurance Limited FSP1002521 | not stated | since 2022 (4 yrs) | investments (FSPR) | IFSO | not stated | 4.3 from 2,004 as of 3 May 2026 |
| 246 | Vero Liability Insurance Limited FSP26704 | not stated | since 2010 (15 yrs) | insurance (FSPR) | IFSO | not stated | 2.7 from 7 as of 3 May 2026 |
| 247 | Oceania Insurance Brokers Limited FSP1004939 | 4 | since 2023 (3 yrs) | not stated | FSCL | not stated | 2.7 from 7 as of 3 May 2026 |
| 248 | Bayleys Real Estate Limited FSP773133 | 4 | since 2021 (5 yrs) | not stated | FSCL | Commission | 4.1 from 66 as of 3 May 2026 |
| 249 | Milford Asset Management Limited FSP21043 | not stated | since 2010 (16 yrs) | investments, managed funds (FSPR) | FSCL | not stated | 3.9 from 31 as of 3 May 2026 |
| 250 | Maaz Finance Limited FSP364066 | not stated | since 2014 (12 yrs) | consumer lending (FSPR) | FSCL | not stated | 2.3 from 6 as of 3 May 2026 |
| 251 | Mainland Finance Limited FSP195645 | not stated | since 2012 (14 yrs) | consumer lending (FSPR) | FSCL | not stated | 1.8 from 5 as of 3 May 2026 |
| 252 | Instant Finance Limited FSP20381 | 1 | since 2010 (15 yrs) | investments, consumer lending (FSPR) | IFSO | not stated | 2.4 from 7 as of 3 May 2026 |
| 253 | China Construction Bank (new Zealand) Limited FSP384546 Same Google listing as China Construction Bank Corporation | 4 | since 2014 (12 yrs) | consumer lending, foreign exchange, money transfers, banking (FSPR) | Banking Ombudsman | not stated | 3.4 from 16 as of 3 May 2026 |
| 254 | Pie Funds Management Limited FSP12181 | 6 | since 2010 (16 yrs) | investments, financial planning (disclosure) | FSCL | Mixed fees and commission(AI-summarised) | 3.7 from 26 as of 3 May 2026 |
| 255 | Jade Financial Services Limited FSP25621 | not stated | since 2010 (15 yrs) | consumer lending (FSPR) | IFSO | not stated | 2.4 from 8 as of 3 May 2026 |
| 256 | Asteron Life Limited FSP25081 | not stated | since 2010 (15 yrs) | investments, consumer lending, insurance (FSPR) | IFSO | not stated | 2.8 from 11 as of 3 May 2026 |
| 257 | Go Car Finance Limited FSP653772 Same Google listing as Go Car Finance 2 Limited, Go Car Finance 3 Limited, Go Car Finance 4 Limited | not stated | since 2019 (7 yrs) | consumer lending (FSPR) | FSCL | not stated | 4.1 from 614 as of 3 May 2026 |
| 258 | Efco Limited FSP499806 | not stated | since 2016 (10 yrs) | consumer lending (FSPR) | IFSO | not stated | 3.8 from 59 as of 3 May 2026 |
| 259 | Gilrose Finance Company Limited FSP15921 | not stated | since 2010 (16 yrs) | consumer lending (FSPR) | FDRS | not stated | 2.5 from 11 as of 3 May 2026 |
| 260 | Mercedes-benz Financial Services New Zealand Limited FSP23301 | not stated | since 2010 (16 yrs) | consumer lending (FSPR) | FSCL | not stated | 2.7 from 14 as of 3 May 2026 |
| 261 | Capricorn Risk Services Pty Ltd FSP390446 | 2 | since 2014 (12 yrs) | not stated | FSCL | not stated | 2.7 from 14 as of 3 May 2026 |
| 262 | Bank Of Baroda (new Zealand) Limited FSP54262 | not stated | since 2010 (15 yrs) | investments, consumer lending, foreign exchange, money transfers, banking (FSPR) | Banking Ombudsman | not stated | 4.0 from 357 as of 3 May 2026 |
| 263 | Howden Commercial And Affinity Limited FSP33521 | 25 | since 2010 (15 yrs) | life & health insurance, home, car & contents insurance, business insurance (disclosure) | FSCL | Commission | 3.4 from 31 as of 3 May 2026 |
| 264 | Bank Of India (new Zealand) Limited FSP118945 | not stated | since 2011 (15 yrs) | investments, consumer lending, foreign exchange, money transfers, banking (FSPR) | Banking Ombudsman | not stated | 3.3 from 30 as of 3 May 2026 |
| 265 | Smartcash Limited FSP241185 | not stated | since 2012 (14 yrs) | consumer lending (FSPR) | FSCL | not stated | 1.2 from 10 as of 3 May 2026 |
| 266 | Avanti Finance Limited FSP41821 | not stated | since 2010 (15 yrs) | investments, consumer lending (FSPR) | FSCL | not stated | 3.7 from 290 as of 3 May 2026 |
| 267 | Qbe Insurance (australia) Limited FSP474186 | not stated | since 2015 (10 yrs) | insurance (FSPR) | FSCL | not stated | 2.8 from 29 as of 3 May 2026 |
| 268 | Receivables Management (nz) Limited FSP406746 | not stated | since 2015 (11 yrs) | consumer lending (FSPR) | FDRS | not stated | 1.6 from 14 as of 3 May 2026 |
| 269 | Toyota Finance New Zealand Limited FSP27861 | not stated | since 2010 (15 yrs) | consumer lending (FSPR) | IFSO | not stated | 2.7 from 29 as of 3 May 2026 |
| 270 | Humm (nz) Limited FSP380206 | not stated | since 2014 (12 yrs) | investments, consumer lending (FSPR) | FSCL | not stated | 2.7 from 34 as of 3 May 2026 |
| 271 | Columbus Financial Services Limited FSP476926 | not stated | since 2015 (10 yrs) | consumer lending (FSPR) | FSCL | not stated | 1.1 from 16 as of 3 May 2026 |
| 272 | Fidelity Life Assurance Company Limited FSP38786 | 2 | since 2010 (15 yrs) | investments, insurance (FSPR) | IFSO | not stated | 3.0 from 97 as of 3 May 2026 |
| 273 | Partners Life Limited FSP110887 | 33 | since 2011 (15 yrs) | life & health insurance, business insurance (disclosure) | IFSO | No fee for some advice · commission · admin or broker fee | 3.2 from 189 as of 3 May 2026 |
| 274 | Aia New Zealand Limited FSP39602 | not stated | since 2010 (15 yrs) | investments, consumer lending, insurance (FSPR) | IFSO | not stated | 3.1 from 164 as of 3 May 2026 |
| 275 | The Hongkong And Shanghai Banking Corporation Limited FSP36886 | not stated | since 2010 (15 yrs) | foreign exchange, banking (FSPR) | not stated | not stated | 2.3 from 44 as of 3 May 2026 |
| 276 | Aa Insurance Limited FSP7741 | not stated | since 2010 (16 yrs) | insurance (FSPR) | IFSO | not stated | 2.8 from 96 as of 3 May 2026 |
| 277 | Chubb Insurance New Zealand Limited FSP35924 | not stated | since 2010 (15 yrs) | insurance (FSPR) | FSCL | not stated | 2.3 from 58 as of 3 May 2026 |
| 278 | Tower Limited FSP41165 | not stated | since 2010 (15 yrs) | insurance (FSPR) | IFSO | not stated | 3.1 from 1,055 as of 3 May 2026 |
| 279 | Aig Insurance New Zealand Limited FSP189804 | not stated | since 2011 (14 yrs) | insurance (FSPR) | FSCL | not stated | 2.4 from 91 as of 3 May 2026 |
| 280 | Heartland Bank Limited FSP53901 | not stated | since 2011 (15 yrs) | investments, consumer lending, foreign exchange, banking (FSPR) | Banking Ombudsman | not stated | 2.5 from 136 as of 3 May 2026 |
Where each column comes from. "Not stated" means our copy of that source has no value for the firm; it is never a guess.
Advisers: advisers linked to the firm on the FSPR, as imported. Link coverage is partial, so a missing count does not mean the firm has none. Registered and Dispute scheme: the firm's FSPR entry (our last register import; newest change in it dated 4 May 2026).
Services: what the firm lists in its disclosure statement, or, where we hold none, the services it registered on the FSPR.
Fees: what the firm's disclosure statement says about fees and commission, matched by fixed text rules (no AI), extracted 9 November 2026; hover the entry for the statement's own sentence, and see financial adviser fees in NZ for the method. A "shared statement" is one disclosure statement held for several firms in a network. A statement that does not mention commission or a fee has not said there is none. Where the rules find nothing, the fee model is AI-summarised from the firm's disclosure statement (corpus as of 4 September 2026) and marked as such. Read the statement itself before relying on either.
Google rating: the matched Google listing's average and review count on the date shown. Fewer than 5 reviews are not shown as a rating.
Important: FinanceAdvisers.co.nz is a directory and introduction service. We connect consumers with FSPR-registered financial advisers but do not provide financial advice ourselves.
The information on this page is general in nature and should not be relied upon as financial advice. Your personal circumstances should be considered before making any financial decisions.
Always verify adviser credentials on the Financial Service Providers Register.