Financial Advisers in Auckland · page 6 of 43
1,764 FSPR-registered firms list Auckland on the register; we show them as 1,713 entries ordered by adjusted Google rating (Google data collected on 3 May 2026), with the 285 that have 5+ Google reviews first and the rest A–Z.
How this list is ordered
Firms that share one Google listing appear once. Listings with at least 5 Google reviews are ordered by an adjusted rating: each listing's Google average is blended with 35 notional reviews at 4.6 stars, so a listing with few reviews moves toward 4.6 and one with many keeps close to its own average. Ties go to more reviews, then to the longer FSPR registration. All other firms follow, A–Z. No firm pays to change its place in this order.
Google ratings and review counts were collected on 3 May 2026 and have not been refreshed since, so they may differ from what Google shows today. All of it was collected on the same day, so the age of the data does not change the order. "Longer FSPR registration" uses each firm's registration date on the register. 27 entries combine several FSPR entities matched to one Google listing; the first-named entity is the one with the most advisers linked on the register. The order uses Google ratings, review counts and FSPR registration dates only. It is not a judgement of advice quality and is not a recommendation.
Advisory Firms in Auckland
Entries 201–240 of 1,713 · 1,764 FSPR-registered firms · 6020+ advisers in Auckland
| # | Firm | Advisers | Registered | Services | Dispute scheme | Fees | Google rating |
|---|---|---|---|---|---|---|---|
| 201 | Link Financial Group 2022 Limited FSP1004590 | not stated | since 2023 (3 yrs) | not stated | FDRS | not stated | 5.0 from 5 as of 3 May 2026 |
| 202 | Virtual Communications Limited FSP1006610 | 3 | since 2024 (2 yrs) | not stated | FDRS | not stated | 5.0 from 5 as of 3 May 2026 |
| 203 | Plaxo Mortgages Limited FSP769518 | 12 | since 2021 (5 yrs) | home loans, personal loans, business lending (disclosure) | FSCL | No fee for some advice · commission · clawback fee · hourly original (no longer online) · our archived copy | 4.7 from 28 as of 3 May 2026 |
| 204 | Insurance Advisernet New Zealand Limited FSP26221 | 88 | since 2010 (15 yrs) | home, car & contents insurance, business insurance (disclosure) | FSCL | Commission · admin or broker fee | 4.8 from 6 as of 3 May 2026 |
| 205 | Kateli Consulting Limited FSP728091 | 1 | since 2021 (5 yrs) | not stated | FDRS | not stated | 4.7 from 14 as of 3 May 2026 |
| 206 | Insurise Financial Services Limited FSP710771 | 1 | since 2020 (6 yrs) | not stated | FSCL | not stated | 4.7 from 9 as of 3 May 2026 |
| 207 | Kalkine New Zealand Limited FSP691351 | not stated | since 2019 (7 yrs) | not stated | FDRS | not stated | 4.6 from 423 as of 3 May 2026 |
| 208 | Pioneer Finance Limited FSP2861 | not stated | since 2010 (16 yrs) | consumer lending (FSPR) | FSCL | not stated | 4.6 from 102 as of 3 May 2026 |
| 209 | Ms Financial Service Limited FSP531246 | 7 | since 2016 (9 yrs) | life & health insurance, home, car & contents insurance (disclosure) | IFSO | No fee to client · commission | 4.6 from 9 as of 3 May 2026 |
| 210 | Provident Insurance Corporation Limited FSP270065 | not stated | since 2013 (13 yrs) | insurance (FSPR) | IFSO | not stated | 4.6 from 496 as of 3 May 2026 |
| 211 | Sureplan Financial Limited FSP162244 | 5 | since 2011 (15 yrs) | not stated | FDRS | not stated | 4.6 from 34 as of 3 May 2026 |
| 212 | Goodlife Advice Limited FSP167064 | 1 | since 2011 (15 yrs) | not stated | FDRS | not stated | 4.6 from 17 as of 3 May 2026 |
| 213 | Certainty Financial Advisers Network Limited FSP677951 | 46 | since 2019 (7 yrs) | life & health insurance (disclosure) | IFSO | No fee for some advice · commission · clawback fee | 4.6 from 11 as of 3 May 2026 |
| 214 | Element Financial Limited FSP740931 | 1 | since 2020 (6 yrs) | not stated | IFSO | not stated | 4.6 from 11 as of 3 May 2026 |
| 215 | Tmr Limited FSP681091 | 2 | since 2019 (7 yrs) | not stated | FDRS | not stated | 4.6 from 10 as of 3 May 2026 |
| 216 | Hatton Financial Services Limited FSP713591 | 1 | since 2021 (5 yrs) | not stated | IFSO | not stated | 4.5 from 8 as of 3 May 2026 |
| 217 | Blossum Private Wealth Trust Limited FSP1010903 | not stated | since 2025 (1 yr) | investments (FSPR) | FDRS | not stated | 4.5 from 8 as of 3 May 2026 |
| 218 | Luminate Financial Group Limited FSP765531 | 2 | since 2021 (5 yrs) | not stated | FSCL | not stated | 4.5 from 15 as of 3 May 2026 |
| 219 | Omni Insurance Brokers Limited FSP36601 | 8 | since 2010 (15 yrs) | home, car & contents insurance (disclosure) | FSCL | No fee for some advice · commission · admin or broker fee original (no longer online) · our archived copy | 4.4 from 7 as of 3 May 2026 |
| 220 | Instasure Financial Solutions Limited FSP1003973 | 1 | since 2022 (4 yrs) | not stated | IFSO | not stated | 4.4 from 7 as of 3 May 2026 |
| 221 | Abbott Insurance Brokers Auckland Limited FSP30002 | 11 | since 2010 (15 yrs) | KiwiSaver, retirement, investments, home loans, life & health insurance (disclosure) | FSCL | not stated | 4.4 from 8 as of 3 May 2026 |
| 222 | The Insurance Group Limited FSP38482 | not stated | since 2010 (15 yrs) | not stated | FSCL | not stated | 4.3 from 6 as of 3 May 2026 |
| 223 | Advice Financial 2019 Limited FSP667651 | 5 | since 2019 (7 yrs) | KiwiSaver, home loans, life & health insurance (disclosure) | FSCL | No fee for some advice · commission · clawback fee · hourly | 4.3 from 6 as of 3 May 2026 |
| 224 | Teach First Insurance Brokers (nz) Limited FSP747732 | 1 | since 2020 (6 yrs) | not stated | IFSO | not stated | 4.2 from 5 as of 3 May 2026 |
| 225 | Nz Life Insurance Services (2013) Limited FSP766032 | 1 | since 2021 (5 yrs) | not stated | IFSO | not stated | 4.2 from 5 as of 3 May 2026 |
| 226 | Taj Financial Services Limited FSP771191 | 3 | since 2021 (5 yrs) | not stated | FDRS | not stated | 4.2 from 5 as of 3 May 2026 |
| 227 | All Loans Limited FSP1004115 | 2 | since 2022 (4 yrs) | not stated | FSCL | not stated | 4.2 from 5 as of 3 May 2026 |
| 228 | Tulip Financial Services Limited FSP301226 | 3 | since 2013 (13 yrs) | not stated | FSCL | not stated | 4.5 from 36 as of 3 May 2026 |
| 229 | Momentum Life Limited FSP472286 | not stated | since 2015 (10 yrs) | insurance (FSPR) | IFSO | not stated | 4.5 from 67 as of 3 May 2026 |
| 230 | Cactus Insurance Limited FSP574787 | 26 | since 2017 (9 yrs) | home, car & contents insurance (disclosure) | FDRS | Commission · admin or broker fee | 4.5 from 69 as of 3 May 2026 |
| 231 | Lease2go Limited FSP641849 | not stated | since 2018 (7 yrs) | consumer lending (FSPR) | FSCL | not stated | 4.4 from 18 as of 3 May 2026 |
| 232 | Penberthy Insurance Limited FSP31885 | 25 | since 2010 (15 yrs) | home loans, life & health insurance, home, car & contents insurance, business insurance (disclosure) | FSCL | Commission · clawback fee · hourly | 4.3 from 11 as of 3 May 2026 |
| 233 | Blackhawk Limited FSP1006040 | not stated | since 2023 (3 yrs) | consumer lending (FSPR) | FDRS | not stated | 4.4 from 22 as of 3 May 2026 |
| 234 | Auto Finance Direct Limited FSP19386 | not stated | since 2010 (16 yrs) | consumer lending (FSPR) | FSCL | not stated | 4.5 from 337 as of 3 May 2026 |
| 235 | Finance Direct Limited FSP33362 | 2 | since 2010 (15 yrs) | consumer lending, peer-to-peer lending, banking (FSPR) | FSCL | not stated | 4.4 from 32 as of 3 May 2026 |
| 236 | Key Financial Services Limited FSP771131 | 2 | since 2021 (5 yrs) | not stated | FSCL | not stated | 3.4 from 5 as of 3 May 2026 |
| 237 | Perpetual Trust Limited FSP40361 | 8 | since 2010 (15 yrs) | investments (FSPR) | FSCL | not stated | 3.5 from 6 as of 3 May 2026 |
| 238 | Falcon Advances Limited FSP13841 | not stated | since 2010 (16 yrs) | consumer lending (FSPR) | IFSO | not stated | 4.3 from 46 as of 3 May 2026 |
| 239 | Devere New Zealand Limited FSP502166 | 9 | since 2016 (10 yrs) | KiwiSaver, retirement, investments, life & health insurance (disclosure) | FSCL | Commission · % of funds | 4.3 from 84 as of 3 May 2026 |
| 240 | Bank Of China (new Zealand) Limited FSP409486 Same Google listing as Bank Of China Limited | 13 | since 2014 (12 yrs) | investments, consumer lending, foreign exchange, money transfers, banking (FSPR) | Banking Ombudsman | not stated | 4.0 from 20 as of 3 May 2026 |
Where each column comes from. "Not stated" means our copy of that source has no value for the firm; it is never a guess.
Advisers: advisers linked to the firm on the FSPR, as imported. Link coverage is partial, so a missing count does not mean the firm has none. Registered and Dispute scheme: the firm's FSPR entry (our last register import; newest change in it dated 4 May 2026).
Services: what the firm lists in its disclosure statement, or, where we hold none, the services it registered on the FSPR.
Fees: what the firm's disclosure statement says about fees and commission, matched by fixed text rules (no AI), extracted 9 November 2026; hover the entry for the statement's own sentence, and see financial adviser fees in NZ for the method. A "shared statement" is one disclosure statement held for several firms in a network. A statement that does not mention commission or a fee has not said there is none. Where the rules find nothing, the fee model is AI-summarised from the firm's disclosure statement (corpus as of 4 September 2026) and marked as such. Read the statement itself before relying on either.
Google rating: the matched Google listing's average and review count on the date shown. Fewer than 5 reviews are not shown as a rating.
Important: FinanceAdvisers.co.nz is a directory and introduction service. We connect consumers with FSPR-registered financial advisers but do not provide financial advice ourselves.
The information on this page is general in nature and should not be relied upon as financial advice. Your personal circumstances should be considered before making any financial decisions.
Always verify adviser credentials on the Financial Service Providers Register.