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Financial Advisers in Auckland · page 6 of 43

1,764 FSPR-registered firms list Auckland on the register; we show them as 1,713 entries ordered by adjusted Google rating (Google data collected on 3 May 2026), with the 285 that have 5+ Google reviews first and the rest A–Z.

How this list is ordered

Firms that share one Google listing appear once. Listings with at least 5 Google reviews are ordered by an adjusted rating: each listing's Google average is blended with 35 notional reviews at 4.6 stars, so a listing with few reviews moves toward 4.6 and one with many keeps close to its own average. Ties go to more reviews, then to the longer FSPR registration. All other firms follow, A–Z. No firm pays to change its place in this order.

Google ratings and review counts were collected on 3 May 2026 and have not been refreshed since, so they may differ from what Google shows today. All of it was collected on the same day, so the age of the data does not change the order. "Longer FSPR registration" uses each firm's registration date on the register. 27 entries combine several FSPR entities matched to one Google listing; the first-named entity is the one with the most advisers linked on the register. The order uses Google ratings, review counts and FSPR registration dates only. It is not a judgement of advice quality and is not a recommendation.

Advisory Firms in Auckland

Entries 201–240 of 1,713 · 1,764 FSPR-registered firms · 6020+ advisers in Auckland

Public facts for financial advice firms in Auckland, in the order described above
#FirmAdvisersRegisteredServicesDispute schemeFeesGoogle rating
201Link Financial Group 2022 Limited
FSP1004590
not statedsince 2023 (3 yrs)not statedFDRSnot stated5.0 from 5
as of 3 May 2026
202Virtual Communications Limited
FSP1006610
3since 2024 (2 yrs)not statedFDRSnot stated5.0 from 5
as of 3 May 2026
203Plaxo Mortgages Limited
FSP769518
12since 2021 (5 yrs)home loans, personal loans, business lending (disclosure)FSCLNo fee for some advice · commission · clawback fee · hourly
original (no longer online) · our archived copy
4.7 from 28
as of 3 May 2026
204Insurance Advisernet New Zealand Limited
FSP26221
88since 2010 (15 yrs)home, car & contents insurance, business insurance (disclosure)FSCLCommission · admin or broker fee4.8 from 6
as of 3 May 2026
205Kateli Consulting Limited
FSP728091
1since 2021 (5 yrs)not statedFDRSnot stated4.7 from 14
as of 3 May 2026
206Insurise Financial Services Limited
FSP710771
1since 2020 (6 yrs)not statedFSCLnot stated4.7 from 9
as of 3 May 2026
207Kalkine New Zealand Limited
FSP691351
not statedsince 2019 (7 yrs)not statedFDRSnot stated4.6 from 423
as of 3 May 2026
208Pioneer Finance Limited
FSP2861
not statedsince 2010 (16 yrs)consumer lending (FSPR)FSCLnot stated4.6 from 102
as of 3 May 2026
209Ms Financial Service Limited
FSP531246
7since 2016 (9 yrs)life & health insurance, home, car & contents insurance (disclosure)IFSONo fee to client · commission4.6 from 9
as of 3 May 2026
210Provident Insurance Corporation Limited
FSP270065
not statedsince 2013 (13 yrs)insurance (FSPR)IFSOnot stated4.6 from 496
as of 3 May 2026
211Sureplan Financial Limited
FSP162244
5since 2011 (15 yrs)not statedFDRSnot stated4.6 from 34
as of 3 May 2026
212Goodlife Advice Limited
FSP167064
1since 2011 (15 yrs)not statedFDRSnot stated4.6 from 17
as of 3 May 2026
213Certainty Financial Advisers Network Limited
FSP677951
46since 2019 (7 yrs)life & health insurance (disclosure)IFSONo fee for some advice · commission · clawback fee4.6 from 11
as of 3 May 2026
214Element Financial Limited
FSP740931
1since 2020 (6 yrs)not statedIFSOnot stated4.6 from 11
as of 3 May 2026
215Tmr Limited
FSP681091
2since 2019 (7 yrs)not statedFDRSnot stated4.6 from 10
as of 3 May 2026
216Hatton Financial Services Limited
FSP713591
1since 2021 (5 yrs)not statedIFSOnot stated4.5 from 8
as of 3 May 2026
217Blossum Private Wealth Trust Limited
FSP1010903
not statedsince 2025 (1 yr)investments (FSPR)FDRSnot stated4.5 from 8
as of 3 May 2026
218Luminate Financial Group Limited
FSP765531
2since 2021 (5 yrs)not statedFSCLnot stated4.5 from 15
as of 3 May 2026
219Omni Insurance Brokers Limited
FSP36601
8since 2010 (15 yrs)home, car & contents insurance (disclosure)FSCLNo fee for some advice · commission · admin or broker fee
original (no longer online) · our archived copy
4.4 from 7
as of 3 May 2026
220Instasure Financial Solutions Limited
FSP1003973
1since 2022 (4 yrs)not statedIFSOnot stated4.4 from 7
as of 3 May 2026
221Abbott Insurance Brokers Auckland Limited
FSP30002
11since 2010 (15 yrs)KiwiSaver, retirement, investments, home loans, life & health insurance (disclosure)FSCLnot stated4.4 from 8
as of 3 May 2026
222The Insurance Group Limited
FSP38482
not statedsince 2010 (15 yrs)not statedFSCLnot stated4.3 from 6
as of 3 May 2026
223Advice Financial 2019 Limited
FSP667651
5since 2019 (7 yrs)KiwiSaver, home loans, life & health insurance (disclosure)FSCLNo fee for some advice · commission · clawback fee · hourly4.3 from 6
as of 3 May 2026
224Teach First Insurance Brokers (nz) Limited
FSP747732
1since 2020 (6 yrs)not statedIFSOnot stated4.2 from 5
as of 3 May 2026
225Nz Life Insurance Services (2013) Limited
FSP766032
1since 2021 (5 yrs)not statedIFSOnot stated4.2 from 5
as of 3 May 2026
226Taj Financial Services Limited
FSP771191
3since 2021 (5 yrs)not statedFDRSnot stated4.2 from 5
as of 3 May 2026
227All Loans Limited
FSP1004115
2since 2022 (4 yrs)not statedFSCLnot stated4.2 from 5
as of 3 May 2026
228Tulip Financial Services Limited
FSP301226
3since 2013 (13 yrs)not statedFSCLnot stated4.5 from 36
as of 3 May 2026
229Momentum Life Limited
FSP472286
not statedsince 2015 (10 yrs)insurance (FSPR)IFSOnot stated4.5 from 67
as of 3 May 2026
230Cactus Insurance Limited
FSP574787
26since 2017 (9 yrs)home, car & contents insurance (disclosure)FDRSCommission · admin or broker fee4.5 from 69
as of 3 May 2026
231Lease2go Limited
FSP641849
not statedsince 2018 (7 yrs)consumer lending (FSPR)FSCLnot stated4.4 from 18
as of 3 May 2026
232Penberthy Insurance Limited
FSP31885
25since 2010 (15 yrs)home loans, life & health insurance, home, car & contents insurance, business insurance (disclosure)FSCLCommission · clawback fee · hourly4.3 from 11
as of 3 May 2026
233Blackhawk Limited
FSP1006040
not statedsince 2023 (3 yrs)consumer lending (FSPR)FDRSnot stated4.4 from 22
as of 3 May 2026
234Auto Finance Direct Limited
FSP19386
not statedsince 2010 (16 yrs)consumer lending (FSPR)FSCLnot stated4.5 from 337
as of 3 May 2026
235Finance Direct Limited
FSP33362
2since 2010 (15 yrs)consumer lending, peer-to-peer lending, banking (FSPR)FSCLnot stated4.4 from 32
as of 3 May 2026
236Key Financial Services Limited
FSP771131
2since 2021 (5 yrs)not statedFSCLnot stated3.4 from 5
as of 3 May 2026
237Perpetual Trust Limited
FSP40361
8since 2010 (15 yrs)investments (FSPR)FSCLnot stated3.5 from 6
as of 3 May 2026
238Falcon Advances Limited
FSP13841
not statedsince 2010 (16 yrs)consumer lending (FSPR)IFSOnot stated4.3 from 46
as of 3 May 2026
239Devere New Zealand Limited
FSP502166
9since 2016 (10 yrs)KiwiSaver, retirement, investments, life & health insurance (disclosure)FSCLCommission · % of funds4.3 from 84
as of 3 May 2026
240Bank Of China (new Zealand) Limited
FSP409486
Same Google listing as Bank Of China Limited
13since 2014 (12 yrs)investments, consumer lending, foreign exchange, money transfers, banking (FSPR)Banking Ombudsmannot stated4.0 from 20
as of 3 May 2026

Where each column comes from. "Not stated" means our copy of that source has no value for the firm; it is never a guess.

Advisers: advisers linked to the firm on the FSPR, as imported. Link coverage is partial, so a missing count does not mean the firm has none. Registered and Dispute scheme: the firm's FSPR entry (our last register import; newest change in it dated 4 May 2026).

Services: what the firm lists in its disclosure statement, or, where we hold none, the services it registered on the FSPR.

Fees: what the firm's disclosure statement says about fees and commission, matched by fixed text rules (no AI), extracted 9 November 2026; hover the entry for the statement's own sentence, and see financial adviser fees in NZ for the method. A "shared statement" is one disclosure statement held for several firms in a network. A statement that does not mention commission or a fee has not said there is none. Where the rules find nothing, the fee model is AI-summarised from the firm's disclosure statement (corpus as of 4 September 2026) and marked as such. Read the statement itself before relying on either.

Google rating: the matched Google listing's average and review count on the date shown. Fewer than 5 reviews are not shown as a rating.

Important: FinanceAdvisers.co.nz is a directory and introduction service. We connect consumers with FSPR-registered financial advisers but do not provide financial advice ourselves.

The information on this page is general in nature and should not be relied upon as financial advice. Your personal circumstances should be considered before making any financial decisions.

Always verify adviser credentials on the Financial Service Providers Register.