Financial Advisers in Auckland · page 26 of 43
1,764 FSPR-registered firms list Auckland on the register; we show them as 1,713 entries ordered by adjusted Google rating (Google data collected on 3 May 2026), with the 285 that have 5+ Google reviews first and the rest A–Z.
How this list is ordered
Firms that share one Google listing appear once. Listings with at least 5 Google reviews are ordered by an adjusted rating: each listing's Google average is blended with 35 notional reviews at 4.6 stars, so a listing with few reviews moves toward 4.6 and one with many keeps close to its own average. Ties go to more reviews, then to the longer FSPR registration. All other firms follow, A–Z. No firm pays to change its place in this order.
Google ratings and review counts were collected on 3 May 2026 and have not been refreshed since, so they may differ from what Google shows today. All of it was collected on the same day, so the age of the data does not change the order. "Longer FSPR registration" uses each firm's registration date on the register. 27 entries combine several FSPR entities matched to one Google listing; the first-named entity is the one with the most advisers linked on the register. The order uses Google ratings, review counts and FSPR registration dates only. It is not a judgement of advice quality and is not a recommendation.
Advisory Firms in Auckland
Entries 1,001–1,040 of 1,713 · 1,764 FSPR-registered firms · 6020+ advisers in Auckland
| # | Firm | Advisers | Registered | Services | Dispute scheme | Fees | Google rating |
|---|---|---|---|---|---|---|---|
| 1001 | Lion Finance Pty Ltd FSP349406 | not stated | since 2014 (12 yrs) | consumer lending (FSPR) | FSCL | not stated | not stated |
| 1002 | Liv Life Limited FSP728051 | 1 | since 2021 (5 yrs) | not stated | FSCL | not stated | not stated |
| 1003 | Living Solutions (2009) Limited FSP704912 | 1 | since 2021 (5 yrs) | not stated | IFSO | not stated | not stated |
| 1004 | Loan Experts Limited FSP774154 | 1 | since 2021 (5 yrs) | not stated | FSCL | not stated | not stated |
| 1005 | Loan Investment Trustees Limited FSP16204 | not stated | since 2010 (16 yrs) | peer-to-peer lending (FSPR) | FSCL | not stated | not stated |
| 1006 | Loans Limited FSP737051 | 1 | since 2021 (5 yrs) | not stated | FDRS | not stated | not stated |
| 1007 | Loanslab Limited FSP740011 | 1 | since 2021 (5 yrs) | not stated | IFSO | not stated | not stated |
| 1008 | Loansmart Limited FSP7461 | 23 | since 2010 (16 yrs) | personal loans (disclosure) | FSCL | No fee to client · commission | not stated |
| 1009 | Lockton Companies Nz Limited Partnership FSP772011 | 29 | since 2021 (5 yrs) | life & health insurance, home, car & contents insurance (disclosure) | IFSO | No fee for some advice · commission · admin or broker fee | not stated |
| 1010 | Logos Nz Management Pty Limited FSP1009343 | not stated | since 2025 (1 yr) | investments (FSPR) | not stated | not stated | not stated |
| 1011 | Longford Trading Limited FSP692771 Same Google listing as Karaka Finance Limited, Springhall Brokers Limited | 3 | since 2019 (7 yrs) | not stated | FDRS | not stated | under 5 reviews |
| 1012 | Lotus Financial Services Limited FSP1000331 | 1 | since 2021 (5 yrs) | not stated | FSCL | not stated | not stated |
| 1013 | Louis Boulanger Now Limited FSP72441 | not stated | since 2011 (15 yrs) | not stated | not stated | not stated | not stated |
| 1014 | Lucid Advice Limited FSP1009781 | 1 | since 2025 (1 yr) | not stated | IFSO | not stated | not stated |
| 1015 | Lucky Finance Limited FSP741031 | not stated | since 2020 (6 yrs) | consumer lending (FSPR) | FSCL | not stated | not stated |
| 1016 | Luminate Finance Limited FSP449126 | not stated | since 2015 (11 yrs) | consumer lending (FSPR) | FSCL | not stated | not stated |
| 1017 | Luxor Insurance Services Limited FSP75981 | 2 | since 2011 (15 yrs) | not stated | FSCL | not stated | not stated |
| 1018 | Lyk Consulting Limited FSP1001263 | 1 | since 2021 (5 yrs) | not stated | FSCL | not stated | not stated |
| 1019 | Lylnz Limited FSP1000681 | 1 | since 2021 (4 yrs) | not stated | IFSO | not stated | not stated |
| 1020 | Lync (nz) Co Limited FSP433386 | not stated | since 2015 (11 yrs) | consumer lending (FSPR) | FSCL | not stated | not stated |
| 1021 | Lynkdeal Company Limited FSP756232 | not stated | since 2020 (6 yrs) | consumer lending (FSPR) | FSCL | not stated | not stated |
| 1022 | M J J Risk Limited FSP1009795 | not stated | since 2025 (1 yr) | not stated | FSCL | not stated | not stated |
| 1023 | Ma Asset Management (nz) Limited FSP1011255 | not stated | since 2025 (under 1 yr) | not stated | not stated | not stated | under 5 reviews |
| 1024 | MacLennan Financial Solutions Limited FSP758431 | 1 | since 2020 (6 yrs) | not stated | FSCL | not stated | not stated |
| 1025 | MacQuarie Asset Management (nz) Limited FSP27163 | not stated | since 2010 (15 yrs) | investments (FSPR) | not stated | not stated | under 5 reviews |
| 1026 | MacQuarie Capital (new Zealand ) Limited FSP4621 | not stated | since 2010 (16 yrs) | not stated | not stated | not stated | not stated |
| 1027 | Maehl Management Services Limited FSP713391 | 1 | since 2020 (6 yrs) | not stated | FSCL | not stated | not stated |
| 1028 | Magna Trust Company Limited FSP407186 | not stated | since 2014 (12 yrs) | investments, peer-to-peer lending (FSPR) | FSCL | not stated | not stated |
| 1029 | Makao Investments Limited FSP697231 | not stated | since 2019 (7 yrs) | not stated | not stated | not stated | not stated |
| 1030 | Make-it Fund Operating Manager L.p. FSP697891 | not stated | since 2019 (6 yrs) | investments (FSPR) | not stated | not stated | not stated |
| 1031 | Makeinsure Limited FSP722811 | 1 | since 2020 (6 yrs) | not stated | IFSO | not stated | not stated |
| 1032 | Maker Capital Management Limited FSP1003522 | not stated | since 2022 (4 yrs) | investments (FSPR) | not stated | not stated | not stated |
| 1033 | Mapua Wealth Limited FSP596089 | not stated | since 2018 (8 yrs) | investments (FSPR) | not stated | not stated | not stated |
| 1034 | Maranello Limited FSP492626 | not stated | since 2016 (10 yrs) | consumer lending (FSPR) | FDRS | not stated | not stated |
| 1035 | Marble Life Limited FSP1010050 | not stated | since 2025 (1 yr) | not stated | FSCL | not stated | not stated |
| 1036 | Marcroft Mortgages Limited FSP727591 | 6 | since 2020 (6 yrs) | not stated | FSCL | No fee for some advice · commission · hourly | not stated |
| 1037 | Marg Mortgages Limited FSP772654 | 1 | since 2021 (5 yrs) | not stated | FSCL | not stated | not stated |
| 1038 | Margin Lending (nz) Limited FSP33202 | not stated | since 2010 (15 yrs) | not stated | FSCL | not stated | not stated |
| 1039 | Masters Training Institute Nz Limited FSP760711 | 1 | since 2021 (5 yrs) | not stated | FSCL | not stated | not stated |
| 1040 | Matū Karihi (gp) Limited FSP637969 | not stated | since 2018 (7 yrs) | investments (FSPR) | FDRS | not stated | not stated |
Where each column comes from. "Not stated" means our copy of that source has no value for the firm; it is never a guess.
Advisers: advisers linked to the firm on the FSPR, as imported. Link coverage is partial, so a missing count does not mean the firm has none. Registered and Dispute scheme: the firm's FSPR entry (our last register import; newest change in it dated 4 May 2026).
Services: what the firm lists in its disclosure statement, or, where we hold none, the services it registered on the FSPR.
Fees: what the firm's disclosure statement says about fees and commission, matched by fixed text rules (no AI), extracted 9 November 2026; hover the entry for the statement's own sentence, and see financial adviser fees in NZ for the method. A "shared statement" is one disclosure statement held for several firms in a network. A statement that does not mention commission or a fee has not said there is none. Where the rules find nothing, the fee model is AI-summarised from the firm's disclosure statement (corpus as of 4 September 2026) and marked as such. Read the statement itself before relying on either.
Google rating: the matched Google listing's average and review count on the date shown. Fewer than 5 reviews are not shown as a rating.
Important: FinanceAdvisers.co.nz is a directory and introduction service. We connect consumers with FSPR-registered financial advisers but do not provide financial advice ourselves.
The information on this page is general in nature and should not be relied upon as financial advice. Your personal circumstances should be considered before making any financial decisions.
Always verify adviser credentials on the Financial Service Providers Register.