# Prudent Financial Services Limited — Public Disclosure Statement

*Mirror of FAP Public Disclosure Statement filed under FMC Act 2013 s431.*

- **Version date:** 2026-06-01
- **Source URL:** https://prudentlife.co.nz/public-disclosure/
- **Source PDF SHA256:** `8fa968067b735f84ce08a586ccb36541...`
- **Confidence tier:** C (LLM-extracted from PDF)
- **Extracted via:** sonnet-html-v1
- **Ingested:** 2026-06-01
- **Machine-readable facts:** [facts.json](https://financeadvisers.co.nz/api/provider/FSP1003062/facts.json)
- **All versions on file:** [filings.json](https://financeadvisers.co.nz/api/provider/FSP1003062/filings.json)
- **Authoritative register:** https://fsp-register.companiesoffice.govt.nz/companies/app/ui/pages/companies/FSP1003062

> **About this document.** FAP Public Disclosure Statements are regulated documents that financial advice providers must publish under the Financial Markets Conduct Act 2013, section 431. The content below is the FA-NZ mirror — machine-parsed from the source PDF on the date shown above. For binding regulatory purposes, refer to the firm's own current publication via the source URL above.

---
# Public Disclosure — Prudent Financial Services Ltd

---

## About Prudent Financial Services Ltd

Prudent Financial Services Ltd (FSP1003062) is a Financial Advice Provider that holds a licence issued by the Financial Markets Authority (FMA) to provide financial advice services.

You can find Prudent Financial Services Ltd listed on the Financial Service Providers Register at [fsp-register.companiesoffice.govt.nz](https://fsp-register.companiesoffice.govt.nz/).

The conditions of the Prudent Financial Services Ltd licence allow the provision of the following financial advice services:

- Personal Life Risk & Medical Insurance

---

## Personal Life Risk & Medical Insurance

Prudent Financial Services Ltd provides personalised advice that takes into account your individual circumstances to determine the personal risk products that best meet your personal goals and needs.

We follow a documented advice process that uses your personal situation to work out what's important to you, what products you need and how much cover you should have in place.

We then recommend the provider that offers the cover most suited to your stated preferences.

### Providers Prudent Financial Services Ltd Work With

Prudent Financial Services Ltd has chosen to work with the following personal risk insurers:

- AIA
- Cigna Life
- Fidelity Life
- NIB
- Partners Life

This means that Prudent Financial Services Ltd will only consider the providers listed above when recommending a product to meet your personal risk insurance needs.

---

## How We Are Paid

Prudent Financial Services Ltd does not charge any upfront fees for risk advice services. To ensure advice remains accessible, we are paid commission by the provider of any product you put in place on the back of our recommendation.

---

## How We Manage Conflicts of Interest and Put Your Interests First

The services Prudent Financial Services Ltd offers are provided free of charge to clients. This is because Prudent Financial Services Ltd is paid by the providers when one of their products is taken up on the back of our recommendation.

Although Prudent Financial Services Ltd is paid by the providers, we always put your interests first:

- We follow a proven 6-step advice process that puts client needs at the heart of the advice process.
- We identify and disclose the maximum level of commission we may receive on the back of our recommendation.
- If our recommendation involves replacing cover, we will provide a comparison of covers and explain what the recommended provider offers that your existing cover does not. We will also let you know if there is anything your existing provider covers that the recommended provider will not.
- All recommendations are provided in writing with an explanation as to how they are based on your individual needs.
- Prudent Financial Services Ltd completes internal and external reviews of the advice process to ensure a thorough review process that puts client interest first.

---

## Duties

Under the Financial Markets Conduct Act 2013, it is the duty of Prudent Financial Services Ltd to ensure:

- Meet the standards of competence, knowledge, and skill set out in the Code of Professional Conduct for Financial Advice Services (Code of Conduct), which form part of the wider regulatory regime for financial advice and ensure we have the expertise necessary to provide you with advice; and
- Give priority to your interests by taking all reasonable steps to ensure that the advice given to you is not materially influenced by our own interests or the interests of any other person connected with the giving of advice; and
- Exercise care, diligence, and skill that a prudent person engaged in the occupation of giving related financial advice would in the same circumstances; and
- Meet the standards of ethical behaviour, conduct, and client care set out in the Code of Conduct, to treat you as we should and to provide you with suitable advice.

---

## What If Something Goes Wrong

We value the ability of our clients to provide feedback about the service they have received as well as the opportunity to put it right when they are unhappy with any aspect of our service.

If you would like to raise concerns about the service you have received, we have an internal complaint process that we will follow when we receive your formal complaint.

### Internal Complaints Process

1. Requesting your complaint in writing.
2. Acknowledging the receipt of your complaint within 2 working days of receiving it.
3. Investigating your concerns by speaking with all the involved parties and reviewing all the documentation held on file.
4. Providing a formal written response within 28 days of acknowledging your concerns.

To make a complaint, please email: **complaints@prudentlife.co.nz**

### External Dispute Resolution

If you are unsatisfied with the outcome of the internal complaints process, you are able to escalate it to the dispute resolution scheme:

**Scheme:** Financial Dispute Resolution Service

**Address:**
Freepost 231075
PO Box 2272
Wellington 6140

**Telephone:** 0508 337 337

**Email:** enquiries@fdrs.org.nz

The Financial Dispute Resolution Service is an independent dispute resolution service provider that helps resolve complaints about financial service providers, free of charge.

---

*No professional indemnity insurer, indemnity limit, ownership disclosure, or complaints data were stated on this page.*