# William James McCone

**FSP FSP1005842** · **Auckland** · **registered** · registered 2023-07-26

William James McCone is an individual financial adviser on the New Zealand Financial Service Providers Register, currently appointed under Long Burroughs Limited (FAP FSP650369).

**Parent FAP:** Long Burroughs Limited (FSP650369)
Provider profile: <https://financeadvisers.co.nz/provider/long-burroughs-limited-parnell-FSP650369>

**Licence type:** Non-licensed
**Display specialty:** Financial Adviser

## Services offered

- Financial advice service (including financial advisers) - Financial adviser

## Specialties (source-tagged)

Each specialty below carries its data source + confidence. Cascade: self-attest 1.00 > PDS 0.90 > PDS-inherited 0.85 > AI-classified 0.70. For binding regulatory statements refer to the source link.

- **business-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)
- **general-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)
- **life-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)
- **health-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)

**Registered address:** Crombie Lockwood Centre, Crombie Lockwood,Level 4, 100 Beaumont Street,Auckland,1010,New Zealand

## Verify

- FSPR register: <https://fsp-register.companiesoffice.govt.nz/companies/app/ui/pages/companies/FSP1005842>
- HTML profile on FA-NZ: <https://financeadvisers.co.nz/adviser/william-james-mccone-auckland-FSP1005842>
- Machine-readable facts: <https://financeadvisers.co.nz/api/adviser/FSP1005842/facts.json>
- All advisers in Auckland: <https://financeadvisers.co.nz/advisers/auckland>

*FinanceAdvisersNZ is a directory mirror of public FSPR data. We do not regulate, vet, or endorse advisers, and we do not provide financial advice. For binding regulatory purposes refer to the FSPR record linked above.*

*Last refreshed: 2026-06-22*