# Gemma Michelle Lord

**FSP FSP343486** · **Auckland** · **registered** · registered 2014-01-25

Gemma Michelle Lord is an individual financial adviser on the New Zealand Financial Service Providers Register, currently appointed under Long Burroughs Limited (FAP FSP650369).

**Parent FAP:** Long Burroughs Limited (FSP650369)
Provider profile: <https://financeadvisers.co.nz/provider/long-burroughs-limited-parnell-FSP650369>

**Licence type:** Non-licensed
**Dispute resolution scheme:** Financial Services Complaints Limited
**Display specialty:** Financial Adviser

## Services offered

- Financial advice service (including financial advisers) - Financial adviser
- Issuing or managing means of payment

## Specialties (source-tagged)

Each specialty below carries its data source + confidence. Cascade: self-attest 1.00 > PDS 0.90 > PDS-inherited 0.85 > AI-classified 0.70. For binding regulatory statements refer to the source link.

- **business-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)
- **life-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)
- **health-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)
- **general-insurance** — inherited from parent FAP FSP650369, confidence 0.85 (source: <https://longburroughs.co.nz/disclosure/>)

**Trading names:** Gemma Michelle Lord, Auckland Insurance (2011) Limited, Long Burroughs King Limited T/a Long Burroughs, Long Burroughs King Limited T/a Long Burroughs, Long Burroughs Ltd, Auckland Insurance (2011) Limited

**Registered address:** Level 1, 347 Parnell Road,Parnell,Auckland,1052,New Zealand

## Verify

- FSPR register: <https://fsp-register.companiesoffice.govt.nz/companies/app/ui/pages/companies/FSP343486>
- HTML profile on FA-NZ: <https://financeadvisers.co.nz/adviser/gemma-michelle-lord-auckland-FSP343486>
- Machine-readable facts: <https://financeadvisers.co.nz/api/adviser/FSP343486/facts.json>
- All advisers in Auckland: <https://financeadvisers.co.nz/advisers/auckland>

*FinanceAdvisersNZ is a directory mirror of public FSPR data. We do not regulate, vet, or endorse advisers, and we do not provide financial advice. For binding regulatory purposes refer to the FSPR record linked above.*

*Last refreshed: 2026-06-24*